Salarify is looking for a Senior Marketing & PR Manager to join its amazing team working on their next gen fintech products in Europe used by thousands of people. As our new Senior Marketing & PR Manager you will be responsible to develop and manage marketing in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development and advance brand building.
As a Senior Marketing & PR Manager you will be responsible for providing leadership, hands on experience and project delivery in the field of marketing (online and offline) and PR (online and offline). You will also be responsible for the management of the entire Marketing & PR organization in Europe. The position is fully remote with a contractual basis in Italy.
Build marketing programs to support specific objectives across different channels and segments in support of our overall strategic marketing plan.
Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention.
Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
Partner with external agencies and vendors.
Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
Analyzing market trends and preparing forecasts.
Managing the design and production of promotional materials, such as websites and brochures.
Overseeing the company’s attendance at events, such as trade shows, conferences, and festivals.
Qualifications & Skills
BSc/BA degree in Marketing or equivalent field experience.
5+ years of professional experience in Marketing and PR.
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Proven track record as a team leader with extensive leadership experience.
Experience building complex marketing programs and reporting on the results.
Comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
A sense of aesthetics and a love for great copy and witty communication.
Up-to-date with the latest trends and best practices in online marketing and measurement.
Ability to speak and write in English and Italian fluently and idiomatically. Hungarian or German language skills are an advantage.
We are offering a wide range of benefits to our employees. Besides a competitive salary, you can enjoy unlimited days of paid holiday, flexible working hours, remote working arrangements, employee stock options, bonuses, training plans and other benefits to maintain a healthy work-life balance. You will be able to use our Salarify Pay feature as well, to access your already earned salary at any point in time. Besides that you will work in our amazing team to redefine Europe’s financial infrastructure and in the meantime to develop yourself as well.